About Us

I didn’t plan on building a clothing brand. I grew up in South Brooklyn in an Italian family, where hard work and resilience weren’t things you talked about — they were just how life was. My dad could’ve put me into a construction union job, like a lot of guys from the neighborhood, but I knew deep down that wasn’t my path.

I dropped out of college chasing a dream of becoming a professional boxer. Boxing was everything to me until a knee injury took me out of the ring and I was never the same. At 20 years old, while working long shifts in restaurants, I started At War with nothing but an idea and the fight still burning inside me.

The restaurant world gave me purpose — the energy, the people, the hustle — but when COVID hit, that part of my life was ripped away overnight. That’s when I decided to go all in on At War. Since then, I’ve been grinding piece by piece, slowly building this brand from the ground up.

At War isn’t just about clothing. It’s about the battles we all fight every single day. Growing up italian in South Brooklyn, I saw first-hand what it meant to push through struggle, to take hits and keep moving forward, to never fold when life tested you. Those lessons are stitched into every piece we make.

This brand is for anyone who refuses to quit. From the streets of Brooklyn to wherever your fight takes you — wear your story, own your scars, and know you’re part of something bigger.

— John Scafiddi, Jr